What image comes to mind when you think about a football fan? Women fans? They make up nearly half of all football fans across the world, so it makes sense. Cheers to that! The campaign debuted on live TV globally during the 2022 UEFA Women's Champions League Finals.
Cockroaches are found in 60% of Brazilian households, more common than dogs or cats. It turns out that if you don’t get rid of them, you might as well treat these pests like pets. Baygon created a pest shop for the six-legged little friends. The twist? No cute items sold, just loads of Baygon.
Sol rebranded the sun by swapping ClimaTempo’s (Latin America's most popular weather app) sun icon for its own logo, taking ownership of a symbol long claimed by the competition and turning it into a powerful brand statement.
Whilst other water brands will remind you to hydrate, Bonaqua is here to champion living till the last drop. When we chug life, we are giving our all, we are living to the fullest. So if we are thirsty, it means we've probably done something right.
When England scores, fans throw their beer in the air, wasting around £43 million each tournament. With Euro 2024 coming, Heineken saw a chance to win back pub drinkers. HeineCare replaced any spilled beer, even from the competition. The longer England stayed in, the more beer was spilled and the more Heineken was poured. In the end, England lost but Heineken won: the most talked about beer of the Euros without being a sponsor.
Hellmann's launched a new restaurant concept: no food on the menu. Guests brought their fridge leftovers, chefs transformed them into five-star meals, and diners received the recipe instead of a bill.
In a world where we're glued to screens, OFF! disconnected Alexa to promote outdoor fun with Pedro as a new assistant, sparking a movement to balance virtual and real life, proving that life's best moments happen offline.
Teenagers truly believe they are superheroes, so talking about the harms of smoking to them is a bit of a challenge. Unless you use their very particular language.
The Museum of Communism, a capitalist run venture, is a paradox in itself, keeping alive the memory of a fading socio-economic model. The gift shop is the epitome of that and people keep the regime alive by shopping at the Museum.
Germany's oldest insurance company sought to update its image and promote its lesser-known travel insurance service in a way that is easy to understand worldwide.
